The idea for the campaign came about in 2005 in Caracas, the capital of Venezuela. While a number of children were praying the Rosary at a wayside shrine, several of the women in attendance strongly felt the presence of the Virgin Mary. They immediately thought of Saint Padre Pio’s promise: “When one million children pray the Rosary, the world will change.” And that is exactly what this is all about: having faith in the power of children’s prayers. After all, Jesus teaches us: “Except ye … become as little children, ye shall not enter into the kingdom of heaven” (Mt. 18:3).
Over the years since then hundreds of thousands of children have joined in with this initiative, and we have received numerous moving testimonies from all over the world. They speak not only of the joy of the children which made such a profound impression on the adult helpers present, but also of how these helpers themselves were moved by grace and have begun to give the Rosary a permanent place in their own prayer life.
Why the 18th of October?
October is traditionally the month of the Rosary; the 18th is the feast day of Saint Luke the Evangelist. He has handed on to us the story of Jesus’s childhood and, according to tradition, is said to have been close to Our Lady, the Mother of God. Therefore, the date is quite fitting.